At First Rate Financial, our culture is defined by more than just words—it’s defined by actions. Our PHERM core values guide every decision we make, from serving our clients to supporting each other.
At First Rate Financial we like to say we are PHERM on our core values. To us, that means:
- Personal & professional growth – We are committed to investing our resources into our team members, referral partners, and families to help them achieve their goals.
- Honesty & integrity – We say what we do and we do what we say. We communicate the truth to our team members, referral partners, and families. We own our mistakes.
- Exceptional service – We set high expectations and then deliver more than is expected. We don’t make excuses. We deliver results in every area that we have control!
- Remarkable relationships – We are committed to nurturing deep and lasting relationships with our team members, referral partners, and families. We understand that they are the lifeblood of our business. We go out of our way to let them know we care by our actions and attitude.
- Magnetic culture – We are a place where people want to be. We have a production-based environment that is professional, comfortable, and FUN! We bring out the best in each other.
Our core values are more than just words to us. They are the filter through which we make every decision, both internal and external. We use them every single day, and they are the tenets that we are determined to cling to, even if they become a competitive disadvantage. Our core values define who we are as an institution, and for many of us, they define who we are as individuals as well.
To us, this is why First Rate Financial exists. We do not exist to do mortgages. We exist to have a positive impact. Mortgages are just our chosen tool. Our mission is what binds us together, it is the drum beat that we all bend our oars to. It is in our blood, and the reason that we show up to serve every day. Our Mission is our north star and our unifying bond.
